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BMW has a history of strange marketing campaigns featuring high-profile stars. Remember the mini-video series featuring Clive Owen and various BMWs of the era called The Hire?
Well, BMW’s latest video marketing campaign features American supermodel Gigi Hadid, who apparently is very popular and has many Instagrams on Twitter and countless followers on Facebook. She gets into one of five of BMW’s new M2s as they dance around in elaborate car choreography that dazzles the viewer with the performance capabilities of M’s new monster.
The 360-degree interactive video, ever so creepily called “Eyes on Gigi”, is part commercial, part mini-game. Basically, it’s the old game with the ball and the cups. Which cup is the ball under? Watch carefully… take a guess! Who knows. You’re getting pick-pocketed at this very moment anyway.
Also, the press release made a point of rubbing it in our faces that part of Gigi’s compensation for the campaign was six free months in an M2. Oh, boy. We can’t wait to see it on her Instagram.
Marc Forster is the video’s director who stooped this low from films such as James Bond – Quantum of Solace, Monster’s Ball and World War Z. (It may have not been that far of a jump, after all).
If you want to play the game for yourself, head on over to eyesongigi.com.
{gallery}BMW M2 Eyes on Gigi{/gallery}
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